BSN视界

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BSN视界

在BSN,传统的管理理论有效地应用于企业实际问题的解决;并在实践的基础上,使理论得到了深入探究和扩展。BSN管理专家和学者们不断地将这些研究成果撰写成有价值的管理著作在业界推广,使更多的经理人和管理专家从中受益,解决自身面临的管理困境。其中的一些管理书籍被选为经典课本和重要咨询参考手册。

 

 

出版物名称:经理人,理论与实践 (De Manager, Leer- En Praktijkboek)

作者:    R. TEN BOS BSN(荷兰商学院教授)、M.A.J.W. VAN DER HAM(BSN荷兰商学院教授、国际院长)

 

 

简介:

《经理人,理论与实践》是荷兰的一部经典管理书籍。该书首次出版于1994年,现已发行到第五版。书中针对经理人在管理实践中所面临的各个重要挑战及所需的各种管理能力进行了理论上的详尽阐述,并提供了大量案例与实践指南。该书被荷兰许多大学用作管理学教科书。由于该书实用性很强,也受到了大量从事实际管理工作的荷兰管理人员的高度推崇,被他们视作“管理圣经”,成为手头必备的管理指南手册。

 

 

出版物名称:过渡管理之成果的持久性(Veranderen om te behouden)

作者:Joop Vorst(博士,荷兰过渡管理咨询顾问,BSN荷兰商学院DBA毕业生)

 

 

简介:

Vorst先生被认为是欧洲过渡管理方面的权威。他的DBA论文对过渡管理问题进行了深入的研究。过渡管理的传统研究方法都是以针对过渡经理的研究而展开,而Vorst先生的论文则是从研究过渡经理的客户入手。这是一个非常具有创新性的研究,以全新的视角来探讨客户对于过渡经理的期待,以及过渡经理们真正应该履行的使命。根据DBA论文的研究成果,Vorst先生出版了他的专著《过渡管理成果的持久性》(Veranderen om te behouden)。该书一出版就成为过渡管理领域的热销书。

 

 

出版物名称:创新经济的战略管理(Strategic Management in the Innovation Economy)

作者:    MARIUS LEIBOLD(博士,BSN荷兰商学院教授,国际著名战略大师)

 

 

简介:

Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to retain andinnovate as core competencies, and how they innovatively deal with suppliers and customers. The key message of the book is that the new knowledge-networked innovation economy requires a totally different strategic management mindset, approach and toolbox, and its major value-added is a new strategic management approach and toolbox for the innovation economy – a poised strategy approach. Designed for both managers and advanced business students, the book provides a unique combination of new management theory, selected managerial articles by prominent scholars such as Clayton Christensen, Henry Chesbrough, Sumantra Ghoshal, Quinn Mills, and Peter Senge, and a wide array of real-world case examples including GE, Shell, IBM, HP, BRL Hardy, P&G, Southwest Airlines and McGraw-Hill, within the dynamics of industries such as airlines, energy, telecommunications, wine & beverages, and computing. The authors illustrate powerful new strategic innovation concepts and tools, such as poised strategy for managing multiple business models, poised strategy scorecards (moving beyond the well-known balanced scorecard), the wheel of business model reinvention, and organizational rejuvenation methods. The book includes the concepts of: Poised Strategic Management, Organizational Rejuvenation, Business Models as Platform for Strategy, Poised Scorecards, Identifying Sources of Innovation in Business Ecosystems.